Services Marketing: A Strategic Conceptual Ideology

Authors: Bharat Bhushan Gaur

Pages: 18-22

Abstract:

: Services marketing have the number of special packages to help its clients. Developing a marketing strategy is vital for any business. Without one, all efforts to achieve marketing goal are likely to be haphazard and inefficient. Services marketing is marketing based on relationship and value. It may be used to market a service or a product. Marketing a service-base business is different from marketing a goods-base business. Service marketing has been relatively gaining ground in the overall spectrum of educational marketing as developed economies move farther away from industrial importance to service oriented economies. This paper, however, identifies the quality of Services marketing and focuses its vide acceptability.