Payments Bank: A Pioneering Catalyst for Digital Economy- An Empirical Study on The Woman Customers’ Adoption and Satisfaction

Authors: Naseera Beevi. N. , Dr. Kalarani. T. G.

Pages: 35-38

Abstract:

The Indian financial system has undergone incredible transformations since 1991.The banking sector is one of the few, which is performing remarkably good after liberalization and its success can be attributed to the RBI's major banking reforms as well as technological advancements that have taken place over the last decade. These metamorphoses over the last decade have led to the establishment of payment banks in our country. Adoption of payment banks has created greater financial penetration among the Indian populace by way of enlarging awareness among customers and their retention, compacting burden of commercial banks and augmenting the digitization of banking transactions accordingly; reducing operational expenditure and maximizing the banks' profitability. The digital banking revolution opened a gateway to the users, as they could use services more efficiently such as electronic payments, fund transfers, daily account statements and use of debit/credit cards etc. These were less timeconsuming; assure greater security that could provide transfers of funds instantaneously. In this study an attempt has been made to evaluate the woman customers’ adoption and satisfaction towards Payment banks in the Thiruvananthapuram district.