A Study of Customers’ Preference towards Investment in Equity Shares and Mutual Funds

Authors: Manoj Kumar

Pages: 95-100

Abstract:

Investment is the employment of funds on assets with the aim of earning income or capital appreciation. In the past, investment avenues were limited to real estates, schemes of the post office and banks. At present, a wide variety of investment avenues are open to the investors to suit their needs and nature. The required level of return and the risk tolerance level decide the choice of the investor. It is necessary to know that investor prefer which particular investment instrument and why? The main purpose of this research paper is to find Investors‟ preference for various investment alternatives particularly shares and mutual funds.