Factors responsible for Building Trust in Online Tourism Companies

Authors: Nidhi Phutela, Dr. Hirak Dasgupta

Pages: 1-7

Abstract:

Travel and tourism is one of the world's largest and fastest growing industries. As a young country, India is in the midst of the process of developing and expanding its tourism industry. Digitization in every industry has laid a new foundation in the consumer market. On one end, the company’s exposure to a larger audience has increased; while on the other, the challenge to retain the customers has also enlarged. Tourism industry has also widened its horizon from being an offline industry to entering this virtual world. Gaining consumer trust in online industry is of great importance and the study of Consumer Trust in Online Tourism Companies is of immense significance which may help understand the overall Consumer Trust on virtual world in Indian context. This paper is an attempt to uncover the factors that build consumer trust in an online environment in context of tourism industry.