Investigating Hindrance to Effective Communication between the Management and Academic Staff of Universities in Malaysia: A Qualitative Case Study

Authors: [1] Sadia A. [2] Salleh B. M. [3] Zulida A. K. [4] Sazuliana S

Pages: 1-4

Abstract:

Communication is the exchange and flow of information and ideas from one person to another, communication takes place persistently within an organization. Effective communication occurs only if the receiver understands the exact information or idea that the sender intended to transmit. To investigate the effectiveness of communication in the organization as it possibly will rally staff productivity and satisfaction. Analysis showed that internal communication has been ignored by some Malaysian organizations, low level of communication satisfaction of academic staff, means communication satisfaction is undermined by a lack of senior leader transparency and commitment to principles. This case study assesses the hindrances between academic staff with higher management. The study used qualitative survey approach because of its emphasis on qualities of entities, processes, and meaning that cannot be experimentally examined. Out of whole academic staff, a sample size of 40 randomly selected from two categories academic staff (lecturer, senior lecturer, associate professor and professor) and former heads of department. These outcomes indicate a need to develop new approaches to assessing internal communication effectiveness also encouraged to focus on employee communication needs in terms of content as well as a channel among staff and management. This study might contribute to enhancing the understanding of communication effectiveness in overcoming the hindrance among management and academic staff of Universities. Findings of this study might be used as a recommendation for leaders of academic organizations in order to consider approaches such as communication effectiveness when they call for improvement and progress.