Children’s Subjective Film Evaluation

Authors: Dr. Sweety Lakra , Dr. Sudhakar Venukapalli

Pages: 30-35

Abstract:

The purpose of this study was to learn more about children's subjective cinema ratings of recent films. The main questionaddressed in this study is what aspects children consider while evaluating films. When it comes to film evaluation, it is assumedthat youngsters have different requirements. The researcher used the tool designed and standardized by Schneider (2012) formeasuring subjective film evaluation. The sample selected for the study was comprised of 93 school children taken from agovernment school in Shamshabad district, Telangana, India. The research study was quantitative. It was found that boys andgirls differ significantly in their subjective evaluation of films. Differences were observed in the perceptions of boys and girlsconcerning the eight factors: story verisimilitude; story innovation; cinematography; special effects; recommendation;innocuousness; light-heartedness, and cognitive stimulation. The observed differences may be due to the rigid gender roles andpatriarchal value systems that groom and nurture children’s thinking, imagination, reflections, and values. Furthermore,hegemonic discourses and socialization processes allow boys to walk around, converse, talk, and participate more with theirfriends, whereas girls are restricted to watching movies in theatres, with their peer groups, and freely participating in debates.